Before you send out an email blast, it's good to know if it's going to end up in someone's spam folder or not. Generally speaking, never use the word FREE in the subject line, as that will land you in the spam folder more often than not.

  So, you have finished your email and you want to know how you stand? Use this web site to evaluate your entire email, subject line and everything, mail-tester.com It will give you a score with 100 being the best. You want to get a good score before sending out your blast, as a poor score can hurt your sending reputation and cause this and future email blasts to fall into the spam folder and never get seen. Or worse, you could get black listed and not be able to send out emails at all.